Metaverse and Web3 Creatives Earn Almost Double the Salaries of Their Peers: US Study | Advertising

Salaries for creatives are rising across the board, but those with the coveted new skill of working in metaverse or Web3 environments are earning significantly more than most, according to a survey by New York-based job platform Creatively.

The survey asked 500 respondents involved in hiring talent in the tech, fashion, arts and media sectors how creative salaries had increased over the past year. Specifically, he looked at whether creatives qualified to work in Web3 or metaverse environments make more money than their counterparts.

Turns out they are. According to the results, many creatives working on Web3 or metaverse projects earn more than $300,000 a year, nearly double the average creative salary without these goals.

“It’s a supply and demand issue,” said Jess Weber, director of talent and development at Creatively. “It’s such a nascent space. There are only a limited number of creatives with this expertise.

She added that as metaverse expertise becomes more common among creatives, the pay disparity will likely decrease. In the meantime, recruiters must be prepared to pay a premium for such talent.

Survey respondents indicated that a high percentage of video producers and directors, user experience and interface designers, and actors receive similar salaries to web3 and metaverse creators.

The survey also showed that creatives in all industries are seeing their salaries rise, with the average job paying more than $150,000 a year.

Creative analysis of 32 jobs, including fashion designers, photographers and social media producers. Of those, 12 saw their median wage bracket drop from $51 to $75 an hour to $76 to $100 an hour last year. These jobs include brand strategists, visual and digital artists, and various designers.

These findings sit alongside broader concerns about a looming recession and resulting wage inflation, which would force agencies to pay their employees more as their budgets shrink.

Yet the demand for creative talent continues to grow. Nearly half of respondents said they are hiring for more creative roles this year than last, and demand is split between full-time, freelance and part-time hires.

The survey showed a slight preference for senior creative talent, with nearly 40% of respondents focusing on hiring at this level, compared to nearly 30% prioritizing junior roles.

“Our main takeaway is that the creative economy continues to grow,” Weber said. “Creatives remain in high demand despite this impending creative downturn everyone is talking about.”

Those hiring creatives should take into account that flexibility is in high demand. More than 60% of respondents indicated that they were increasing work flexibility for creative talent.

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