New cafe and market opens in downtown Phoenix from owners of Kream Coffee

At a furniture store and cafe in downtown Phoenix, customers sit for hours sipping coffee while they catch up with friends, read architecture books, work, draw up a business plan or chat with the barista.

Soon, these customers will be able to visit the sister concept of For The People and Kream Coffee on Roosevelt Row. It will offer the modern home design elements of the current location as well as an expanded coffee bar and market.

Calling it a “2.0 version” of their current store, partners Chad Campbell and Shawn Silberblatt plan to unveil Dialog in September.

However, the word “store” doesn’t quite convey what Silberblatt and Campbell have done or plan to do. The dual concept For The People and Kream Coffee is also a community space and they hope Dialog will offer the same – and more.

“We were very intentional with the name,” says Campbell. “We really want to create conversations.”

All products, including coffee, will be individual to each space. But everything will have the same concern for aesthetics and quality, from the official Taschen library to Japanese preserves.

The new version will find its place in a corner suite on the ground floor at 1001 North Central Avenue. The stunning glass building also houses Bunky Boutique and Now or Never clothing stores, basement restaurant Rough Rider, and future Teddy’s Preserve bar and patio.

Acclaimed architect Wendell Burnette designed the space, which Campbell says will be “modular and simple, yet beautiful and elegant.”

Dialog will have a black U-shaped café-bar, gleaming white floors and a minimalist interior that can transform from a ‘garden café’ during the day to an event space in the evening showcasing art, food and drinks.

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Dialog will be in a prominent suite on the ground floor at 1001 North Central Avenue. The cafe-bar will offer seating throughout the space and in the atrium.

Geri Koeppel

The coffee component will feature a wider selection of baked goods than Kream, as well as a variety of roasters from across the United States and Mexico.

“We only select roasters who are making this third-wave move, roasting coffee with the intention of bringing out the flavor of this particular culture,” says Silberblatt.

Kream Coffee’s home roaster is Denver-area Sweet Bloom Coffee. Dialog will use Stereoscope Coffee from Los Angeles.

“Other stores use large blends of beans from different regions,” Silberblatt adds. “They will never give you the opportunity to talk about the bean harvest.”

Sweeteners are also refined, including organic vanilla and honey.

“We’re not a cafe where you can order whipped cream,” Campbell says.

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Kream Coffee offers quality single-origin beans.

Sid Pearce

Dialog will also serve downtown workers and residents with a market selling “everyday ritual” items including kitchen utensils, fresh flowers and soap, as well as take-out food.

The range includes “everything from a curated grab-and-go breakfast to building a charcuterie platter,” says Silberblatt. “Crackers, fresh breads, preserves, preserves. Even chocolates and sweets, but organized in a funky way.

He adds, “We will have some of the best of the best in the world,” whether it is olives from Italy or locally made hummus. A beverage cooler will contain kombucha, bottled water, and “sparkling drinks fancy enough to use as a mocktail,” says Silberblatt. Dialog will not sell alcohol.

Campbell and Silberblatt are partners in life as well as in business who, when they first met, collected vintage furniture. They eventually became co-owners of a vintage store and then bought For The People when it was a 500 square foot space at Biltmore Fashion Park.

At that time, Royal Coffee was right next door. The owner, Hayes McNeil, is now the director of Plus Minus Studio and the builder of Dialog. Silberblatt calls him and Burnette their “biological dream team”.

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The window of Kream Coffee.

Allison Young

After moving For The People to its current location on Central Avenue, Campbell and Silberblatt added Kream Coffee. They noticed people staying and lingering with their morning caffeine, so the store easily turned into a community space.

“One thing we’ve really learned from integrating a cafe into a retail store is the connection you have with customers,” says Silberblatt.

Campbell adds, “It’s so much more than food and drink. It’s a matter of relationships.


1001 North Central Avenue
Opening in September

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