Sony makes new breakthroughs in photojournalism as The Canadian Press and Sony announce partnership
published Monday, January 31, 2022 at 11:00 a.m. EST
Sony continues to make significant inroads into photojournalism with its Alpha series cameras. In July 2020, The Associated Press announced its switch to Sony mirrorless cameras for all its photo and video journalism requirements. Last summer, the AP in the UK and Ireland announced the same change, switching exclusively to Sony full-frame cameras and lenses. In November, USA Today Network and Gannett Co. partnered with Sony. Now it’s Canada’s turn. The Canadian Press, a trusted source of news in Canada for more than a century and the exclusive Canadian distributor of AP international news, has made Sony Electronics its exclusive supplier of imaging products.
The Canadian Press employs more than 180 journalists and specializes in bilingual media for English- and French-speaking Canadians. The organization produces digital, audiovisual and print media. The switch to Sony means that photojournalists and videographers will exclusively use various Sony cameras, including the Sony A1 and Sony A9 II to cover news, politics, lifestyle and sports stories.
“We are honored to announce this collaboration with The Canadian Press, a leader in delivering premium news and multimedia content across Canada,” said Mark Saddleton, National Manager and Director of Sales, Sony Canada. “Canadian Press reporters have front row seats to Canada’s biggest events in politics, sports and entertainment and we’re thrilled to support their visual storytelling.”
“Sony’s innovative technology takes the high quality of our visual journalism to a whole new level,” said Malcolm Kirk, President of The Canadian Press. “More than 600 media clients rely on our online CP Images archive as a go-to destination for contemporary and historic multimedia imagery of Canada’s people, places and events. That’s why we were looking for more than just a camera supplier. We needed a real partner who was committed to helping us deliver top-notch visual journalism.
The sentiments echo what we heard when other news outlets switched to Sony. It’s not just about the camera gear. It is a fruitful and productive relationship between news agencies, journalists and Sony. “From the start, they took a relationship-driven approach to the upgrade, which will bring a unified look to our coverage as all of our staff photographers and reporters will shoot with the same brand of cameras for stills and videos for the first time. They understood that ongoing training and support was as essential as the technology. We are excited to have their support as we expand our visual coverage and meet the future needs of our industry” said Megan Leach, who manages visual journalists at The Canadian Press.
The transition to Sony equipment and the deployment of Sony Imaging Kits are underway. Distribution will continue until early 2022.