Take-Two CEO Strauss Zelnick Is “Very Convinced” About Adding NFT To Games Like GTA
Over the past few months, many prominent figures in the video game industry have spoken out both for and against NFTs. In the aftermath, Take-Two Interactive CEO Strauss Zelnick also came forward as a supporter of the encrypted system, but with some caveats.
As part of his quarterly earnings call, Zelnick spoke about the company’s future following the acquisition of mobile games company Zynga as well as the possibility of adding digital assets to its games.
Why Take-Two sees an “opportunity” in NFTs
Talk with gamesindustry.biz, Zelnick admitted that skeptics can get it right and cited stereoscopic 3D technology as an example. However, Zelnick also mentions that they aren’t always correct either.
And in the case of NFTs, Zelnick says the company strongly believes in them; understandable, because Take-Two has made literally millions of vehicles and purchasable items in virtual worlds like GTA Online. In this sense, the CEO says that they “believe in scarce goods… [and] collectibles. »
However, there’s still one aspect of NFTs that Zelnick doesn’t like: speculation.
We want to ensure that consumers always have a great experience every time they interact with our properties. And losing money on a speculation is not a good experience, so we will stay away from speculation.
The sentiment is strange, given that one of the main selling points of NFTs is that people can buy them as a form of investment. Speculation and the prospect of making a profit on your purchase simply come with the territory. It’s a sentiment that likely stems from past examples of companies that have faced backlash because of their involvement in the crypto space.
That being said, Zelnick hasn’t ruled out the possibility of integrating NFTs into Take-Two games. Quite the contrary, in fact, as Zelnick puts it, the company “strongly believes there is an opportunity for NFTs to adapt to Take-Two’s offerings in the future.” This raises the possibility of NFTs appearing in video games from the Grand Theft Auto series to Red Dead Redemption, Borderlands and many more.
In other news, actor Tom Holland has said he’s interested in doing a Jak & Daxter movie after starring as Nathan Drake in an upcoming live-action adaptation of Uncharted. Platinum Games’ new CEO also revealed that the company is interested in “long-term” game development, indicating a possible push into live-service titles.